The approach was to build the storefront in layers — allowing the brand to reveal itself from the street inward. Large-scale window vinyl graphics transform the storefront glass into a bold campaign surface. The imagery introduces the Knix brand directly to pedestrians moving through SoHo while still offering glimpses into the store interior. Dimensional Knix lettering applied to the windows creates a permanent brand presence across the façade — a simple but powerful way to anchor the storefront even as campaigns evolve. A custom exterior flag sign extends from the building, projecting the brand into the street and increasing visibility for people approaching from either direction along the sidewalk. Inside the storefront windows, life-size model cut-outs were installed against mirrored boards. Positioned directly against the glass, these installations interact with the street — reflecting pedestrians, surrounding buildings, and the movement of SoHo itself. The fabrication of these displays required careful engineering. Each full-scale figure needed to stand independently within the window while maintaining a clean silhouette from every viewing angle. Inside the store, dimensional Knix logo signage anchors the reception area, establishing a clear brand moment upon entry. Additional visual merchandising banners and marketing displays throughout the space support product storytelling and reinforce the retail environment.