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Local Time:

10:38:21 PM

Bash Pilates

Year

(2022- 2026)

Location

Tuscaloosa, AL Fayetteville, AR North River, AL Oxford, MS

What we provided

/ Design / Fabrication

Category

/ Fitness Studios

Backlit Illuminated Bash Pilates logo sign inside a modern studio reception

(About Project)

As Bash Pilates expanded across four franchise studios, they needed a signage system that could scale — without sacrificing the calm, premium feel of the brand. The goal was simple: create a cohesive visual language that would feel instantly familiar in every location, from reception to reformer rooms, while allowing for different studio layouts.

Gold flower-shaped brooch with blue gemstones placed on a card atop a decorative silver plate, with a fork and knife on a red background.
Pilates reformer room at Bash Pilates designed for focused, high-energy movement
Staff checking in at the Bash Pilates reception desk with a custom illuminated logo sign reinforcing brand presence

(Solution)

We designed a repeatable signage system that could be rolled out across all four Bash Pilates locations. This included illuminated logo feature walls, backlit brand signage, and subtle neon moments — all designed with consistent materials, lighting, and proportions so each studio feels connected, no matter the footprint.

Neon sign “Core is Queen” sign inside Bash Pilates studio
Hand in lace sleeve holding a lit white candle against a red background, wearing a silver ring with a dark gemstone.
A man runs through a sunlit hallway with striped shadows.

(Result)

Every Bash Pilates studio now delivers the same branded experience the moment you walk in. The signage reinforces brand recognition, elevates the space, and supports franchise growth — creating consistency today, with room to scale tomorrow.

Gold signet ring with engraved emblem resting beside a red wax seal stamped with the same design on a marble surface.

(Signage Insights)

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